Who is The Scrappy Producer?

I’m an award-winning Creative Producer based in Los Angeles, driven by the belief that great ideas deserve great execution.

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With roots in photography and graphic design, I approach production visually and strategically, balancing creative ambition with operational rigor. I thrive at the intersection of art and infrastructure.

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Over the past eight years, I’ve led integrated campaigns for brands including Lexus, Netflix, American Honda, Kim Crawford, Duckhorn Wines, and The Home Depot. I manage end-to-end production strategy, oversee budgets ranging from $100K to $3M, and collaborate closely with executive creatives, strategists, and cross-functional teams to bring bold ideas to life.

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My work spans broadcast, social, audio, print, and digital — often across global markets. I’ve delivered 100+ localized assets at scale, built workflow systems that improve cross-departmental efficiency, and helped campaigns exceed performance benchmarks.

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What excites me most is solving complex production challenges while protecting the creative core of a project.

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Structure doesn’t limit creativity — it empowers it.